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The Johnson Administration

The Johnson Administration is a creative collective, devoted to cultivating and producing compelling ideas and artistic expression that meet at the crossroads of innovative branding and inspirational storytelling.

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As Consulting Creative Director, I have driven brand and creative initiatives to tell compelling story in concert with The Johnson Administration's leadership since 2010.

Branding

The Johnson Administration 

Johnson Administration Logo

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Johnson Administration Logo

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On Campus With 

On Campus With… invites us to re-consider the Deering Estate as a campus, a multi-faced complex of buildings, resources, history and people. The brand needed to alter the existing perception of the  property as a 2nd tier tourist destination and transform it into active thriving space for the arts.

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Eolian Simulation Platform, ESP Logo

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Eolian Simulation Platform, ESP Logo

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The Retrofit

The Retrofit is a natural extension of the On Campus With... brand. It’s where the screening of the docu-series premiers and allows the estate to be seen as a place where cool evening events happen.

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The Retro Fit Logo

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River City Drumbeat 

RIVER CITY DRUMBEAT is a powerful and uplifting story of music, love, and legacies set in the American South. Edward “Nardie” White devoted his life to leading the African-American drum corps he co-founded with Zambia Nkrumah in Louisville, Kentucky three decades ago. 

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RIVER CITY DRUMBEAT Logo

 

River City Drumbeat Illustration

The poster’s layout & illustration needed to capture the heart felt emotion that ripples from the intimate story and deliver it in one image. 

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Sweet Soul Illustration

Sweet Soul, the film, chronicles Helene Smith’s journey back to the recording studio and the creative process of recording the song “Let A New Day Begin.”

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© 2025 by Rock Jackson, All Rights Reserved

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