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Eolian

Eolian develops Augmented Reality (AR), Virtual Reality (VR), Mixed Reality (XR), AI/Machine Learning, & Data visualization solutions for enterprise, government & public sector entities.

As Creative Director

I spearheaded the branding initiatives that enabled Eolian to offer configurable solutions through an integrated ecosystem of five major brands. These innovative solutions are transforming the way operators plan, implement, and track missions in both defense & healthcare contexts.

Branding

The definition of the adjective aeolian or eolian is “relating to or arising from the action of the wind.“Represented by the aggressive radiating circles, which also symbolize the immersive worlds built by the company.

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Eolian Logo

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Eolian Logo

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Eolian HQ | Tampa, FL

ESP 

ESP is Eolian’s proprietary mixed reality solution the Eolian Simulation Platform & it sits at the foundation of an ecosystem of industry applications for enhanced productivity. 

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Eolian Simulation Platform, ESP Logo

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Eolian Simulation Platform, ESP Logo

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ARTAK 

Augmented Reality Team Awareness Kit, provides enhanced situational awareness and 3D mission planning capabilities for operators at the tactical edge.

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ARTAK Logo

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ARTAK Logo

Text Spatter version​

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ARTAK Logo

Text Spatter EliteTeams version​

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ARTAK Logo

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​ARTAK | HoloLens Edition

Eolian's Brand Ecosystem

The ARTAK suite of applications that includes HUNT and MAPMAKER, & demonstrates the capacity of my design approach to visually scale parallel to company growth. ARTAK is device-agnostic, meaning that the applications are designed to take full advantage of the unique strengths of each device. As a result, the user interface (UI) adapts & adjusts based on the specific device being used.

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Heads Up Node Tracker Logo

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Map Maker Logo

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Data Aggregation & Visualization for Intelligent Decisioning Logo

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Virtual Intelligent Robot Assistant Logo

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Augmented Reality Real Estate Logo

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HUNT UX / UI

The Heads Up Node Tracker (HUNT) is an, on target HUD & mobile capability that supplements ARTAK by exchanging essential realtime data to & from the user on the objective.

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​ARTAK | Technical Experiment 22-3 Demonstration

ARTAK UX / UI

The icon's needed for this solution did't exist. Designing the icons was a branding opportunity that enables effortless scaling. 

Iconography

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Menu

The ARTAK user interface translates optimaly on mobile & desktop units, and is exceptional on immersive devices such as VR & AR headsets.

ARTAK > Login 

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Menu

ARTAK > Login > Settings

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​ARTAK | VR Menu > Home | Oculus Quest Screenshot

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​ARTAK | AR Menu > Home | Magic Leap Screenshot

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​ARTAK | Desktop Menu > Home | PC Screenshot

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​ARTAK | Training w/ local and remote users 

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ARTAK Illustration

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ARTAK Animation

The narrative driving the mission at Eolian is “Saving lives with innovative technology.” My role as the visual storyteller it is to make sure that urgency shines through each video, product and each piece of printed collateral.

© 2025 by Rock Jackson, All Rights Reserved

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